GTM Strategy & Operational Excellence

Michelle McManus

With over a decade of experience leading high-impact programs, I help fast moving companies scale strategically.

Whether you’re launching a new initiative, building a GTM engine, or struggling to align teams across functions, I bring structure, clarity, and momentum. I’ve built high performance marketing systems from the ground up, led Tier 1 cross-functional projects across global teams, and managed over $25 million in marketing budgets—driving efficiency, accountability, and measurable impact.

Known as “the glue,” I’m the person who makes everything (and everyone) stick together. As a forrest and trees thinker with high executive function, I combine strategic oversight with hands-on execution to drive outcomes that last.

Design and optimize go-to-market systems to support scale. Whether you're standing up your first ops foundation or untangling growth-stage complexity, I create the workflows, dashboards, and processes that empower teams to do their best work.
Develop and execute integrated marketing programs that deliver measurable impact. From demand gen campaigns to customer lifecycle initiatives, I align teams, tools, and tactics to drive pipeline, engagement, and brand growth.
From vision to execution, I lead complex, high-stakes initiatives that require cross-functional coordination, stakeholder alignment, and executive polish. Think of me as your strategic right hand—keeping projects moving, teams focused, and outcomes on track.